tterflies stemming from a 120 different spec

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3 Ways to Put Fresh Spins on Old Marketing Concepts Marketing Articles | October 26 Cheap Jerseys China , 2012

Are you struggling to find a new twist for your advertising or marketing campaigns? Tired of sounding like everyone else and want something new and fresh? Never fear. Here are 3 ways to get those creative juices (and new ideas) flowing.



But before I get to those, there are a few things you should do to prime the pump, so to speak. What this does is clear your "conscious" mind so your muse will have an easier time sending messages to it.


First Cheap Jerseys , review all the information about your product or service. Then, write down all the benefits (why customers would buy those products or services).


Now write down all the concepts you have used before or you've seen other people use before. This is an important step. You need to move the old stuff out of the way to make room for the new. Writing those concepts down helps do this.


Okay, now you're ready to start generating some fresh ideas.


1. Take another look at testimonials. Testimonials are always great selling tools Wholesale NBA Basketball Jerseys , but that's not why I want you to do this. Customers may come up with a key benefit you never thought about before, and that may become the foundation for a new campaign. Scour every testimonial you can get your hands on and see if you can find something new. You might want to even try calling a few customers for quick interviews. (Don't have testimonials? Now might be a good time to solicit some.)


2. Study other ads. Flip through a magazine or turn on the television -- except this time focus on the ads and not the content. (I know, I know Wholesale Basketball Jerseys , this is counter to what you usually do.) Which ads do you like? Why do you like them? Are those ads doing something you can modify for your own campaign?


The key word is modify, not copy. I don't want anyone committing copyright infringement. What I'm talking about is using an existing ad to jump-start your own ideas. Maybe you really like the use of an evocative photo with a single caption. Or the use of repetition in Mastercard's "Priceless" campaign. Or the idea of turning the "money can't buy everything" on its head (which is essence of that campaign). Can you use that concept in your campaign?


Another resource for great ads is Communication Arts Magazine. Each issue showcases some of the most creative and beautiful ads found anywhere.


3. Check out what a completely different industry is doing. For instance, let's say you sell software products to computer professionals. Techy market Wholesale NBA Jerseys , right? So, pick up a yoga magazine. See how that industry communicates with its audience. Now try selling your product using the same language and concepts. Take it a step further and brainstorm ways your software product is similar to doing yoga.


Why this works: One definition of creativity is taking two everyday ideas and combing them so they become something original.


This is a very powerful way to jolt your own thinking and start your muse down a completely different path, one you might never have discovered before.


A variation on this idea is to force a connection with a random object rather than an entire industry. You ask yourself Wholesale Jerseys Online , how is your software program similar to a stuffed dog? Write down everything you can think of, no matter how silly or foolish. Sometimes the foolish ideas are the ones that lead to the great ones.


A final note: If at all possible, don't rush this process. Give your muse some time to ponder and play with these techniques. I know it often seems like ideas pop out into your head out of thin air Wholesale Jerseys From China , but usually that only happens because you've given your muse the necessary tools and "incubation time" to make it happen.

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Penang Butterfly Farm ? winged beauty unleashed Travel Articles | November 25, 2009

The Penang Butterfly Farm is home to an incredible range of butterflies that come together to make a colourful display. But the farm is not purely a tourist attraction and undertakes preservation activities as well.



A world of colour awaits visitors at the ?live museum? that is the Penang Butterfly Farm. Housing an incredible variety of these fragile flying creatures, visitors will be exposed to a world of colour. This butterfly park opened in 1996 and has the distinction of being the one of the first its kind.



The butterfly farm was created with the purpose of being more than just an attraction as it strives to generate interest in the field of entomology Wholesale Jerseys China , which is the study of insects. While many may perceive the farm as being a simple tourist attraction, this couldn?t be farther from the truth. The farm actually breeds butterflies instead of taking them from the environment and also stresses on issues such as habitat destruction.



There are well over a 1000 butterflies stemming from a 120 different species. Visitors can also expect to see the renowned Rajah Brooke which is a black butterfly with fluorescent patches of green on its wings that create an unusual appearance.?



Penang Butterfly Farm presents a unique type of experience as some of the butterflies roam freely in somewhat of a natural and uncontrolled setting. The main attraction that can be found at the farm is the large open enclosure that houses freely flying butterflies. This is a unique experience in that visitors are free to get as close as they wish to the butterflies as they fly from plant to plant.



Beyond butterflies, the farm also has various exhibits of reptiles and various other insect types which regularly draw large crowds. Once you have fin. Cheap Discount Jerseys Cheap Jerseys Discount Wholesale Jerseys Wholesale Cheap Jerseys Wholesale Jerseys China Wholesale Jerseys China Wholesale Jerseys Wholesale Jerseys From China Wholesale Jerseys Online Wholesale Majestic MLB Jerseys